Current Trends in Fundraising- Part I
DirectMarketing IQ and Fundraising Success magazine have just released a fascinating report titled, “Cross-Channel Fundraising Tips and Trends.” It’s a nicely put-together, very comprehensive look...
View ArticleTips for Solicitation Standards
According to H. Art Taylor, President of the BBB Giving Alliance, “When assigning responsibility for the oversight of fundraising, the buck stops with the charity’s board of directors.” The watchdog...
View ArticleDo You Hear What I Hear?
Question: What organs do people use when the read? Answer: Their eyes, their brains…and their ears! When people read your letter, or tweet, or web post, (or blog!), they are very literally hearing what...
View ArticleSix Teaser Concepts That Really Work
The outer envelope of a direct mail package has only two jobs: One is to keep the contents from falling out. The other is to compel the reader to open it and see what those contents are. Getting the...
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Email vs. Online Giving
Many fundraisers assume email and online giving go hand-in-hand. But the two are not as closely linked as you might think. While online giving continues to increase, email response rates are...
View ArticleCliches in Fundraising? Yes! And No.
“Is a cliché bad for your letter? Nope, because a cliché turns a light on inside your reader’s mind. Avoiding clichés leaves the reader in darkness.” — Jerry Huntsinger Avoid clichés like the plague,...
View ArticleHow to Read A Fundraising Letter
A fundraising letter (or e-mail, or any other direct communication) passes through a lot of hands before it reaches its intended audience. And everyone in the approval process has the opportunity to...
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